Online Security Fighting Online Fraud Through eDNA - Page 2 - Long ago, a cartoon ran in The New Yorker, showing a canine seated at a desktop computer. “On the internet,” ran the caption, “nobody knows you’re a dog.” cards issued, traditional bank accounts or other standard bits of information. They may not even be scored by the traditional credit bureaus. Yet, these individuals are looking to do business and conduct transactions. Their would-be partners on the other end of the transaction must decide whether to enter into a relationship (however fleeting) with that consumer … or not. Gafke noted that “transactions of any kind leave a kind of financial, online exhaust” and that each transaction has attributes that, taken together over time, ultimately, can be assembled into a digital identity. “This is real, current information,” said Gafke, “rather than just public, physical information. Good reputations are built slowly, while bad reputations come very quickly.” That digital identity is established, as Gafke said, in IdentityMind Global’s platform, which links and finds correlations between disparate bits of information and transaction trails that “process, capture, rate and build overall profiles on online identities.” Emails, digital wallets and payments are all linked together, said the executive, to build a “trusted” digital identity. “Trust” would be the operative word in the relationship between individuals and the firms with which they seek to do business. Trust would also extend to, and be colored by, the people associated with that individual or business. Consider how, in the age of social media, amidst concerns about money laundering, an individual might be viewed with demonstrable trails of following, say, terrorist-linked groups on Twitter. In a recent whitepaper by the firm, IdentityMind Global also noted that additional data points may come from internet-enabled devices, which can, for instance, help bring location into consideration when determining good actors from bad and in screening across sanctioned individuals or nations. Using these techniques, said IdentityMind Global in its whitepaper, can help reduce manual review time. There is also a financially positive impact, via a 60 percent reduction in transactional fraud from chargebacks and a 90 percent reduction in fraud that comes at the point of account origination.
Online Security Fighting Online Fraud Through eDNA - Page 2
Online Security Fighting Online Fraud Through eDNA - Page 1