NIE2009 - Page 3 - New Young Reader Annual Report by Worl Association of Newspapers 08 - 09 Since 2003, Norske Skog, the Norway-based paper producer, has supported WAN’s Newspapers in Education Development Project. Cartoonis ts donat ed their newspap work for ers every where to use. Story on page 7. CWS/CARTOONARTS INTERNATIONAL www.cartoonweb.com Literacy Day The Year in NIE The Newspapers in Education (NIE) Development Project of the World Association of Newspapers A shower of good news … Newspapers in 13 countries, including Denmark where these students live, were honored in this year’s World Young Reader Prize competition. p. 4-5 ‘ WE RECYCLE ‘ This report was printed on 100 % recycled newsprint. Fun lessons Teachers get to know -and enjoy -- NIE. p. 3 Smart results First wave of Youth Media DNA studies yields p. 6 some surprises. Great read Free story goes to millions of families & schools. p. 7 THE TRAINING WHAT IS NIE (Newspapers in Education)? A strategy in which a teacher uses all kinds of newspaper content as the raw material to help teach lessons in all kinds of subjects. CONTEXT SOME HISTORY: In 1795, the Portland Herald of Maine, USA, published an item explaining the merits of using the newspaper to improve reading and to teach geography, science and business practice. NIE in new ways, new places ASIA-PACIFIC Times change, papers excel uccess stories dominated the 3rd Asian Round Table as participants concentrated on how to do NIE in changing times. Newspapers in Thailand, the Philippines, Indonesia and Sri Lanka were able to report particularly impressive advances. • Thailand organized its first press week in which students from 50 schools spent the whole week exploring the world of newspapers, from learning how to report to how to recycle used newsprint into fashionable outfits. • In the Philippines, The Daily Inquirer started an advertisingpacked weekly “Learning” section devoted to better use of the newspaper in the classroom. • In just 10 months, Indonesia’s A JOINT EFFORT he group agreed that the countries should work more closely on both exchange of ideas and common content. dggg fffAll joined WAN’s test professional network on the regional level, which will eventually become a group in the global WAN World Young Reader Network. dggg gg fffIn addition, they agreed to explore how they could do simultaneous newspapers in education activities around learning English, press freedom and the creation of a lobbying group for Association of Southeast Asian Nations......... .................. .........;:;;;;;;;;;;;;.......... To find out more about the initiative, contact Kukuh Sanyoto of the Indonesian newspaper association (SPS) at: .... kukuhsan@hotmail.com S T NIE in action in Thailand Jakarta Post built a powerhouse programme with solid support from multiple sponsors that assured early sustainability, • In Sri Lanka, the country’s leading competing newspaper companies agreed to work together to get newspapers into schools as supplemental texts and jointly ran an introductory session. • Lynne Cahill, a WAN young reader prize winner and NIE manager at The West Australian, taught the group some practical newspaper literacy activities. Hosts were the Thai Press Development Foundation and the National Press Council of Thailand. The group also included specialists and observers from Nepal, Laos and Vietnam. Associations help NIE organize, move ahead NIE coordinators from newspapers all over Brazil gathered in Vitória to share good practice, to explore what they could do together, to hear about excellent practice elsewhere and about how to begin to do “social marketing“ of NIE. Participants learned how to define NIE in social technology terms with the main focus on increasing the educational level of society through reading and writing, using strategies to increase circulation so more and more readers can be generated. Also at the session the group learned about: • Jornal de Brazília’s in-newspaper and online course on how to make the most of job opportunities, which produced income for the paper. BRAZIL • How Journal da Mahana attracted 27 local businesses to pay for a year of newspapers for a class and to invite the students to their offices and shops. • Winners of WAN’s 2008 World Young Reader Prizes. The organizer was Cristiane Parente, NIE coordinator of ANJ, the Brazilian Newspaper Association. DID YOU KNOW ? Associations in 24 countries organize NIE for their member newspapers. Details at www.wan-press.org/nie Newspaper executives and teachers met in Moscow to hear about best NIE practice from the Mon Rayon group of free community weeklies of St. Petersburg and Moscow and from Altapress in Barnaul, Siberia, and to explore other ways to engage the young. Gerard van der Weijden (STEPP, Belgium), George Kelly (CMC Int., United Kingdom) and Aralynn McMane (WAN young readership director) offered global examples.. ANRI, the association of Russian local and regional titles, which organized the workshop, also began work on a website based at Altapress in Barnaul for NIE coordinators, teachers and students all over the country to learn more about RUSSIA NIE, do joint programmes and share experience and ideas. The site should be online by mid-2009. Later in the year, the national association, GIPP, again organized a round table on young readership development that included a presentation by Fifi Schwartz about the Dutch newspaper assocation’s Youth Media DNA study results (more on results, page 6). 2 l NIE DEVELOPMENT PROJECT www.wan-press.org/youngreader THE EVENTS NATIONAL Russia, NIE Workshop - ANRI (Moscow) 25-26 February USA, NAA Young Reader Seminar, (Phoenix, Arizona) 15-18 May Youth Media DNA presentations (Amsterdam, Helsinki), 29-30 May Russia, Young Reader Round Table GIPP, (Moscow) 23 June Dominican Republic, NIE workshops (4 cities) 28 July to 9 August Luxembourg, NIE Seminar (Luxembourg) 13 October NIE in action in Jordan DOMINICAN REPUBLIC 619 learn how to do NIE, fund-raising total of 619 teachers from 189 schools participated in nine workshops throughout the Dominican Republic for WAN’s introduction of its Reading & Learning NIE technique that emphasizes diversity. Germania Lupéron and Sandra Della Giustina of Argentina led the effort and Listin Diario was a partner. A bilingual NIE coordinator, Olga Charles of the weekly Uvalde Leader-News (Texas, USA), offered advice about attracting sponsorship for NIE. Be ready to ask everyone for money to buy newspapers for schools, she said, starting with the mayor. “The worst thing that can happen is that someone says “no!’“ Also, NIE coordinators from four countries met, 12 students in a workshop took cell phone photographs in the neighborhood for upload to a special web site, and a trial social network was set up for the event. Colombia, ANDIARIOS celebrates 15 years of NIE (Bogota) 5-6 November A JORDAN 5 000 students use 3 Amman dailies IE in Jordan remains new but is already serving 5 000 students in two dozen public schools. “The reputation of the project positively influenced other schools that started NIE on their own“ said Ghaith Shuqairi, project coordinator at the Center for Defending Freedom of Journalists (CDFJ), which has led the effort. Students use the three partner Amman newspapers in their work: Ad-Dustour, Al-Rai and Al-Ghad. NIE is also helping media literacy studies there. For example, during a “Press Day“ at a girls’ school, students presented results of their survey of 400 community members, analysis of the pros and cons of Bluetooth and an original song about the press. New workshops in 2009 will train trainers and introduce NIE to additional schools. REGIONAL Europe, UNESCO Regional Literacy Conference (Baku, Azerbaijan) 14-16 May 1st Africa Media Literacy Conference (Abuja, Nigeria) 30-31 July Asia, Young Reader Round Table (Bangkok, Thailand) 18-20 September N NIE in action in Norway EUROPE NIE helps a new life GLOBAL Young Reader Study Tour (Paris & London) 5-8 February 7th World Young Reader Conference (Washington D.C) 25-28 March Third Young Reader Round Table and Advisory Team (Göteborg, Sweden) at the 61st World Newspaper Congress, 15th World Editors Forum and Info Services Expo, 1 June W AN advised non-profit press executives about how newspapers help immigrants assimilate. Participants at the session in Strasbourg, France, learned about WAN’s workbook (in English and Spanish) that shows adults now to use newspapers for work, play and other activity. They also heard about the pilot programme WAN supports in Norway that uses the regional press to help newcomers learn language and culture. Speakers were Jan Vincens Steen and Paal Stensaas (Norway) and Mildrade Cherfils (WAN LOOKING AHEAD 8th World Young Reader Conference (Prague, Czech Republic) 27-30 September 2009 Fourth Young Reader Round Table and Advisory Team (Hyderabad, India) at the 62nd World Newspaper Congress, 16th World Editors Forum & Info Services Expo, 30 November 2009. VIDEO COLOMBIA NIE: THE FILM - NIE coordinators all over the country sent footage to help the Colombian newspaper assocation ANDIARIOS create a video that showed NIE’s great results. The film is a model for how to present such evidence. For a 6-minute version (Spanish with English subtitles) go to www.wan-press.org/youngreader then click on RESOURCES/LINKS). For a 12-minute version write nie@wan.asso.fr NIE DEVELOPMENT PROJECT l 3 World Association of Newspapers (WAN) 1 WHAT: The World Young Reader Prize honors excellence in newspaper activities that help develop young readership – on any platform. Below are the 2009 winners. 2 IRELAND Advising on drugs WHO: Newspapers that have devised an innovative project that has produced results among people under age 25. CANADA Learning, and doing, infographics Newspaper: Le Journal de Montréal (Montreal) 250 000 daily Award: EDITORIAL WINNER For: Le P’tit 5 minutes (the small five minutes), a weekly info-graphic page created by grade school students with news professionals as an offshoot to the paper’s popular adult info-graphics page, In 5 Minutes. Each week, classes send in ideas to the newsroom. Journalists then visit the class whose idea was selected to help the students make their own page for the newspaper. UNITED KINGDOM Helping recycle Newspaper: Express & Echo (Exeter) 22 000 daily Award: BRAND WINNER For: Green Shoppers Campaign, eco-friendly, branded bags to reduce the use of plastic bags. Children designed the bag in a contest. Use of plastic bags has dropped 25 percent. Newspaper: Irish Examiner (Cork, Ireland) 55 948 daily Award: Public Service (Jury Commendation) For: Drugs and Ireland, a project in which journalists first documented the problem then provided a guide for parents. The campaign extended to radio and the newspaper saw a 4 percent rise in sales. UNITED STATES Making full use of a serial story Newspaper: Lexington-Herald Leader (Lexington, Kentucky) 105 000 daily Award: LITERACY AND NEWSPAPERS WINNER For: The Mr. Dogwood goes to Washington multiplatform serialized story about two dogs on a family vacation to Washington D.C. to learn about history and democracy. Readers could hear the story through podcasts, visit web sites and even meet the real dogs in class visits. 15 APRIL The deadline for the special Press Freedom category in 2009. . 5 JUNE The deadline for all other categories. BRAZIL Creating new history Newspaper: O Dia (Rio de Janeiro) 115 000 daily Award: Editorial Strategy (Jury Commendation) For: 200 years: The Royal Family, a magazine project that gave youth a new, edgier history of the Brazilian monarchy with magazines in a comic book style inserted over 6 weeks. The set became a teaching resource for classrooms. CROATIA Helping families Newspaper: 24sata (Zagreb) 181 248 daily Award: Public Service (Jury Commendation) For: Angels and 24sata, a successful campaign to have a parent who was full-time lifelong caregiver to a handicapped child legally treated as “employed” www.wan-press.org/youngreader Regaining youth readers Newspaper: Zero Hora (Porto Alegre) 180 000 daily Award: Editorial Strategy (Jury Commendation) For: Kzuka youth perspectives integrated directly into articles that could be of interest to young readers. The paper had a 27 percent growth rate in youth readership, more than reclaiming an earlier decline. FRANCE Getting my first sports news Newspaper: L’Equipe (Issy les Moulineaux) 346 000 daily Award: Editorial Strategy (Special Mention) For: L’Equipe Junior bi-weekly sport online newspaper for 9- to 14-year-olds 4 l NIE DEVELOPMENT PROJECT 3 HOW: Send an entry in one of the four core categories in the form of a Powerpoint presentation to us at awaldhorn@wan.asso.fr The World of Winners 4 WHEN: 2009 deadlines are 15 April (Press Freedom entries) & 5 June (for the rest). Projects should be from the past 24 months. For details about the winners and how to enter in 2009: www.wan-press.org/worldyoungreaderprize INDIA DENMARK Doing newspapers Newspaper: Ekstra Bladet (Copenhagen) 95 000 daily Award: Editorial Strategy (Jury Commendation) For: Redaktionen youth journalism experience in which Danish students at 140 schools created newspapers in the style of Ekstra-Bladet on special software, and each school received 1 000 copies of the finished product. POLAND • NEWSPAPER OF THE YEAR Doing it all, just right Newspaper: Gazeta Wyborcza (Warsaw) 448 142 daily Award: NEWSPAPER OF THE YEAR WINNER, Brand and Public Service (Jury Commendations) This newspaper engages its young readers on all fronts -- from sport to human rights -- in ways that are sure to build loyalty. Two entries this year won jury commendations: • Mini-Euro 2008 football tournament, organized after Poland’s quick loss in the European match, in which children’s teams took the role of the countries. With government support, the paper published guidelines and set up simulated football games. • Solidarity with Tibet campaign in which the paper made the Tibetan flag the front and back cover of its magazine and asked readers to display it and also send in pictures of themselves with it in protest of China’s policy in Tibet. The edition sold 500 000 copies with 1 000 photos submitted. Helping elders Newspaper: Malayala Manorama (Kottayam) 1.6 million daily Award: Public Service (Jury Commendation) For: We are with you, a two-year initiative to help cope with declining care of the elderly within the family by training 3 000 care-givers for the terminally ill. GEORGIA Helping youth lead Newspaper: Kakhetis Khma (Voice of Kakheti, Gurjaani) 5 000 weekly Award: Public Service (Jury Commendation) For: A four-month Young Leader Programme that got 1 600 youth involved in many community projects including volunteer-led street cleaning, and parliamentary elections. Circulation rose by up to 50 percent. GERMANY Doing NIE at age 25 Newspaper: Rheinische Post (Düsseldorf) 404 744 daily Award: NEWSPAPERS IN EDUCATION WINNER For: News to Use, in which companies used homedelivered newspapers to improve reading and current affairs knowledge of young trainees (ages 16 to 25 years). Trainees took news quizzes and participated in special events. SOUTH AFRICA Saving the school year Newspaper: Four newspaper groups (20 titles) Independent Newspapers, Media 24, Avusa and Associated Independent Newspapers; combined circulation of 1 437 500 daily Award: PUBLIC SERVICE WINNER For: National Teachers’ Strike Recovery Initiative that published and distributed study materials for the curriculum missed during the strike to help students from all areas, class and economic levels. The materials have since become key exam study tools. World Association of Newspapers (WAN) Enjoying the new neighborhood lions Newspaper: Neue Osnabrücker Zeitung (Osnabrück) 170 000 daily Award: Brand (Jury Commendation) For: Lots of actions for youth to celebrate the birth of six lions at the zoo: a supplement, contests, online activities, themed merchandise, tips on how to look like a lion and more. Doing NIE at age 3 Newspaper: Braunschweiger Zeitung (Braunschweig) 146 000 daily Award: Newspapers in Education (Jury Commendation) For: Daily Paper in Kindergarten that provided 3 weeks of free papers for children ages 3 to 6, along with NIE advice and visits by the editor. NIE DEVELOPMENT PROJECT l 5 RESEARCH & RESOURCES YOUTH MEDIA DNA First findings offer hope, challenges R esponses from 3 500 15- to 29-year-olds in Finland, the Netherlands and the United States offered some surprising similarities in the first wave of WAN’s Youth Media DNA research. • Young people say they are interested in news and see the value of being informed. However, music and film are top interest priorities, while politics usually ranks near the bottom. • Social networks can be allies of newspapers, not the enemy. Social network users are more supportive of all media and also show a higher level of support for newspapers than those who do not use social networks. • Loyal newspaper readers are more informed, engaged and connected to the community than non-readers, and more likely to vote. • Work must start earlier to establish the advantages of the brand of news emanating from newspapers. This strategy NEXT STEPS WAN and DECODE are seeking to extend the survey into additional countries. Groups of newspapers should contact Robert Barnard, partner and founder of DECODE, by e-mail at robert@decode.net readership or Aralynn at McMane, WAN director of young development amcmane@wan.asso.fr Findings can help focus marketing efforts should be multi-platform, focusing on content and an engaging approach, not format. Parents, especially mothers, and teachers remain powerful influencers of use. • Young people get their news and information from a wide variety of sources and, despite the rise of internet, continue to cite television as their preferred and most trusted medium. • As young people leave home, there is an important opportunity for newspaper companies to build a new relationship with them as independent readers. Significant numbers of youth say they once read a newspaper on a regular basis. The study shows a significant drop when young people leave home, however this is also life-stage when interest in news is peaking. Researcher Robert Barnard of DECODE presented results at WAN’s 61st World Newspaper Congress in Sweden. Research supporters were Norske Skog, the Helsingin Sanomat Foundation, the NAA Foundation, the Netherlands Press Fund and the Foundation for Democracy and Media. Find the full report at www.wan-press.org MEDIA LITERACY & PRESS FREEDOM NIE teaches freedom, fights ‘media cynicism’ Media literacy programmes help students learn to read news critically, but can leave them ignorant and cynical about the essential role of a free press in society, according to new research. WAN has been working to ensure that students also learn about the role of the press in democracy. The study by Dr. Paul Mihailidis of 239 University of Maryland students is the largest of its kind to assess the effectiveness of media literacy courses. The study found that while such courses increase student ability to understand, evaluate and analyze media messages, they often turn out cynics who lack an un6 l NIE DEVELOPMENT PROJECT derstanding of the media’s essential role in democracy. The study was presented a Young Reader workshop in Paris as part of WAN’s efforts to encourage a greater understanding of the independent media’s essential role in democratic society and the potential for using newspapers in education to build citizenship. In addition to the NIE materials it develops in this area, WAN is advising Division of Freedom of Expression, Democracy and Peace at the United Nations Educational, Scientific and Cultural Organization (UNESCO) on a media literacy curriculum being developed with the Saltzburg Academy on Media and Global Change. The project seeks to teach the importance of press freedom while encouraging students to engage in their societies. NIE in action in Nigeria Media literacy experts see NIE Africa media literacy experts learned how the newspaper can be an ally in teaching youth about media messages as they watched NIE in action during the First Africa Media Literacy Confer-ence in Nigeria thanks to a WAN team. Solomon Ofori, director of Media in Education Trust - Ghana and a veteran trainer for WAN, took the 100 children attending through a 10-minute exercise in basic media literacy that had them racing to find basic newspaper elements such as bylines and headlines, plus a story they would like to read, news about a child, a headline about an injustice, and more. Two Abuja newspapers, The Daily Trust and Leadership, donated copies for the exercise. Gail January and Joseph Makuwa of South Africa explained how the three-day camps the Institute for Advancement of Journalism that have been running since 1994 have taught hundreds of children about the workings of professional journalism while helping them learn how to start, and financially sustain, a school newspaper. WAN also provided a background paper highlighting how newspapers in Africa and elsewhere have been allies in teaching about the role, dangers and opportunities in mass media, as well as about the importance of press freedom. www.wan-press.org/youngreader The Frannie stories brought contest winners to a Uganda radio station, Philippines children to a library and an authorship project to an Indiana (USA) class. INTERNATIONAL LITERACY DAY • 8 SEPTEMBER ewspapers in 26 countries representing more than 4 million in circulation ran the serial story that WAN offered to help celebrate International Literacy Day. The engaging 8-part undersea adventure for children, “Frannie Learns a Lesson“ encouraged family reading and teaching about such common school challenges as new teachers, tests and bullies. WAN made available the text (in Spanish and English) and art (a choice of two different styles, both in black and white and in color), a pre-formatted activities guide, plus text for even more things to do. Here are just a few of the dozens and dozens of original ways schools and newspapers used the story to promote reading: Courtesy: Paws Inc. Garfield (c) Paws. ‘Frannie’ serial story makes a splash all over N • The Mindanao Times (Philippines) made Literacy Day a city-wide celebration with an essay writing contest in the morning, a storytelling session at the library where pre-school children were asked to color Frannie. “They were actually begging us to tell them what happened when the bell rang,” said a staff member. The paper’s staff promised to be at the library the next Monday for the next installment. The paper also did activities with an NGO that helps street children. • The Hindustan Times (India) made a contest out of the suggested activity to write a ninth chapter in which Frannie founds a school newspaper. • John Blasdel’s third grade class (pictured above right) at Aurora CWS/Cartoonarts International www.cartoonweb.com Elementary School in Indiana (USA), rewrote the story chapter by chapter to create their own books with their own portraits of Frannie. The story appeared in two newspapers: The Rising Sun Recorder (circ. 1,750) and The Journal-Press (circ. 5,800). • New Vision (Uganda) created a radio tie-in, a crossword puzzle - with an accompanying contest for each chapter, and the chance for an instant cash prize for any family using the story when a team knocked on the front door. The texts were available in Spanish and English, and newspapers were authorized to translate the story into any other language. WAN will offer a new tale in 2009. Details will be at: www.literacyday.org PARTNERS Donors for the “Frannie Learns a Lesson” package of materials were: • Artist Glenn McCoy and authors Jenni Duke and Cathy Sewell. • The team at La Prensa (Panama), which created the Spanish translation and optional new art. • The Paris-based Sardine Features, donor of a package of stories and photos about real coral reefs. Details at: www.sardinefeatures.com Cartoonists help celebrate the joy of reading on paper im Davis, creator of Garfield, was among several major cartoonists who donated a cartoon that any newspaper could use on International Literacy Day to remind the world that reading is fun and that newspapers provide a great option to do so. Partners in this first-ever effort included CartoonArts International, which represents political cartoonists from 75 countries; National Cartoonists Society, a U.S.-based organization that unites the creators of some of the J world’s most-used comic strips and panels; and Atlantic Syndication Partners (the international division of Universal Press Syndicate). WAN member newspaper associations, especially in Germany and Belgium, persuaded cartoonists to get involved, as did individual newspaper publishers and cartoonists themselves. Michel Cambon, who creates the Press Freedom Day cartoons that WAN offers free to any newspaper, also created some designs for this effort. NEW REPORTS l Cartoons at left: Garfield by Jim Davis (USA), dreaming of reading by Hamm (United Kingdom) and reader evolution by Michel Cambon (France). Norske Skog, based in Oslo, Norway, is one of the world’s biggest producers of newsprint and magazine paper, owning mills in Europe, North America, South America, Australasia and Asia. l More about Norske Skog at: www.norskeskog.com NIE DEVELOPMENT PROJECT l 7 World Association of Newspapers (WAN) THE WORLD STAGE 61st WORLD NEWSPAPERS CONGRESS Real success means more than a supplement he 3rd Annual Young Reader Round Table made one thing clear: a supplement that is just a supplement is unlikely to produce meaningful results. Print was a key part of Poland’s Gazeta Wyborcza’s campaign to save a river but with lots of other strategies, which included citizen journalism, a rock concert and more. “Maybe in some places it’s better to have teen pages, but in my paper it isn’t. I don’t want to write about Britney Spears, and I know my readers don’t want it,” said Grzegorz Piechota, special projects editor at the paper. “They know it’s a quality newspaper, and they don’t want to be talked down to. There are thousands of issues that are important to all age groups, and I believe this will give us a much better effect than investing in a special section,” Anders Goliger and Cecilia Lonnehed, of Göteborgs-Posten in T Clockwise from top left: Morduchowicz, Lonnehed and Goliger, Khorosheva, Yemen Times editor Nadia Al-Saqqaf asking a question and Piechota taking a picture of the audience. Sweden, agreed with Piechota. “Instead of trying to make young readers come to us, we must go to them. We have to be a part of the media they are already using,” said Goliger, who is an assistant news editor. To become part of young readers’ lives, the newspaper redesigned its young reader section, hired some big-name bloggers whom young readers wanted to follow and bought an online social network. Editor Svetlana Khorosheva explained that the NEXT section of the St. Petersburg business daily Delovoy Peterburg helps the young succeed with a website, workshops and its own community of about 2 000 members A guide to family television use in Argentina’s Clarin newspaper came with an online forum and television spots, said Roxana Morducowicz of the educatoin ministry, a partner in the project. The guide reached the paper’s 1 million buyers with 10 000 extra copies going to poor schools. Participants also heard 25 ideas for strategies they could start the day they returned home. Piechota and Morduchowicz wer among WAN young readership advisors serving as onsite free consultants at the Congress, along wtih Gerard van der Weijden (STEPP, Belgium), Lisa Blakeway (EISH, South Africa) and Robert Barnard, (DECODE, Canada). STUDY TOUR A Paris, London yield lots of bright ideas MAKING NEW CONNECTIONS The 8th World Young Reader Conference, to be held from 27 to 30 September 2009 in Prague, Czech Republic, will focus on cost-effective, practical solutions for newspapers in the battle to assure a new audience. Sessions will include how to: - Create loyalty among youth and their influencers with social networks and online activity. - Adopt a “Total Youth Think” strategy for staffing, content, platforms and attitudes to attract the young without alienating the rest. - Do NIE for important young adult target groups, including parents and young professionals, and learn about other NIE advances. - Monetize young reader content and activities, including the smart use of free content from WAN. - And more! Details at www.wan-press.org/prague2009 attracted and captivated young reader study this audience and learned tour to Paris and London gave up-close about video sharing at exposure to some of the Daily Motion and youth smartest strategies for blogs at Skyrock radio, a appealing to a young way to make the news audience both within and with youth broadcasting outside our industry. at BBC. The group, organized They learned about new mobile strategies from with the World Editor’s Forum, traveled to compaMark Challinor of G8 nies that have successfully François Dufour (Paris) explains Wave and Josh Dhaliwal connected to 12- to 16-year- his dailies for children. of Mobile Youth, about olds, the key time for the latest social networks making a lasting link to newspaper content from Thomas Kreye of Kaioo, about latest educational computing strategies from on all platforms. Participants examined successful niche Apple and about how to give children the newspapers, such as Play Bac Presse’s chance to make a real paper or web site at three dailies for children and the online The Guardian’s education centre. l’Equipe Junior in Paris and Oink, a chilThe event was part of the World Editors’ dren’s business newspaper in London. Forum programme of study tours. More about WEF at www.wan-press.org They visited media companies that have l Founded in 1948 and based in Paris, the World Association of Newspapers (WAN) represents more than 18 000 newspaper companies in 102 countries. 8 l NIE DEVELOPMENT PROJECT To contact WAN: 7 rue Geoffroy St. Hilaire, 75005 Paris, France, Tel: +331 47 42 85 00 E-mail: youngreader@wan.asso.fr Internet: www.wan-press.org/youngreader www.wan-press.org/youngreader
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